Michelle Minieri is an innovative Creative Director, expertly helping brands achieve
the balance between memorable customer experiences and commercial outcomes. Michelle’s approach is one of creative leadership and collaboration, with an unmistakeable passion for design developed throughout a career in Marketing and Visual Merchandising in the retail industry.
Working with some of Australia’s most recognisable brands:
Betty’s Burgers
Since being established a decade ago, Betty’s Burgers swiftly became a standout in the Australian culinary scene and is rapidly expanding its presence across the country. Famous for its premium ingredients and relaxed beach style, Betty’s Burgers is dedicated to quality, innovation and prioritising the guest experience.
Boost Juice
Boost Juice is the leading juice and smoothie bar in Australia and has a global presence in 14 countries. The brand boasts an unwavering customer loyalty base of 1.9 million members and its 398 stores served 38 million customers in 2023.
“My strength lies in the ability to continually innovate to achievethe best creative and commercial outcomes for brands, always with the consumer in mind.”
Collaborating closely with property developers Schiavello, we crafted a cohesive and dynamic work environment, bringing the Retail Zoo brand to life in a 1700 sqm office space. The project involved meticulous planning and attention to detail, ensuring that the interior not only reflected the company's ethos but also fostered a productive and inspiring work environment.
Retail Zoo, backed by Bain Capital through to 2023 before changing hands to Adamantem Capital, is the holding company behind powerhouse brands Boost Juice Australia, Boost Juice International, Betty's Burgers, Salsas Fresh Mex, and CIBO Espresso. With over 830 stores around the globe employing over 10,000 people in more than 15 countries, Retail Zoo showcases the best of each brand’s unique personality and product offering.