At Betty's Burgers, we set out to redefine the beach experience year-round capturing the brand’s essence of coastal living with the Truffle Deluxe range. Shot on the rugged south coast of Victoria, this campaign brought a taste of luxury to winter.

The Truffle Deluxe successfully drove traffic to restaurants through the winter months making up 4.6% of national sales, exceeding our benchmark of 3.1%. Launch events, strategic influencer partnerships reaching 3.3M+ followers, digital advertising, combined with high value app offers led to one of the most successful Betty’s Burgers product campaigns to date.