With a strong presence in the Australian smoothie market, Boost Juice was a household name, but its branding needed a refresh to stay relevant to a new generation of consumers. Gen Z, a digitally native, socially conscious, and experience-driven audience, craved more than just a smoothie; they sought brands that aligned with their values, aesthetics, and fast-paced lifestyle. The challenge was clear: modernise Boost Juice while maintaining its energetic and fun-loving DNA.

We were tasked with a comprehensive brand overhaul, ensuring Boost Juice remained at the forefront of culture and connection. The rebrand spanned every touchpoint, from redesigning the iconic green cup to redefining the brand's campaign creative, tone of voice and social media strategy.