Exploring a new visual approach for Boost Juice, and embracing the lo-fi aesthetic of 8-bit pixel art, this project involved executing a comprehensive marketing campaign delivering assets across print, digital and out-of-home channels for three limited edition mango smoothies.

Exceeding the benchmark, we achieved a total of 140K+ units sold over a 5-week period and 3 million impressions across Spotify, YouTube and out-of-home advertising platforms.