The Acai Royale campaign showcased Boost Juice's innovative approach by heroing acai as the "Crown Jewel of Superfruits," aligning with its growing popularity and health-conscious appeal.

Acai, often referred to as ‘Purple Gold,’ served as the foundation for the campaign’s creative direction, emphasising its status as a superior Superfruit and highlighting the premium ingredients used.

Despite a limited four-week run, the campaign achieved strong sales and engagement, surpassing expectations. With over 83, 700 units sold in just four weeks, contributing $761, 335 in sales. The marketing efforts delivered outstanding reach, including 915, 000 impressions on YouTube and 2.9 million listens across Spotify and radio platforms, solidifying the campaign's success.