Betty’s Bestie Resort
BRAND STRATEGY
CAMPAIGN DEVELOPMENT
CREATIVE DIRECTION
CAMPAIGN CONTENT
PRINT + DIGITAL PRODUCTION
LAUNCH ACTIVATION
MERCHANDISE DESIGN
The Betty’s Bestie Beach Resort, the biggest activation and guest experience for Betty’s Burgers to date. As Creative Director I led the transformation of the Netanya Noosa Resort into Betty’s Burgers’ very own beachfront resort bringing the Betty’s signature summer feel to life in a whole new way.
Our mission was clear: to elevate the Betty's Burgers experience to new heights by offering 6 lucky guests the ultimate beach escape. The campaign sparked wide engagement across social media, drawing in thousands of entries and elevating our brand as the go-to for fun, sun, and unforgettable dining experiences.
Betty’s is more than a burger restaurant, it’s a lifestyle celebrating community, connection and the beach. Our 2023 Summer campaign launched Betty’s Bestie Merch and an online marketplace enabling our Besties to embrace Betty's beyond dining.
The expansion highlights that Betty’s is a cultural hub where friends enjoy delicious burgers, memorable moments and experiences worth sharing.
