We’re Obsessed
Pink Dragon Fruit,
With the success of pink dragon fruit as an ingredient in three former Boost Juice campaigns, we were tasked with delivering a campaign to hero three new pink dragon fruit smoothies. We created a world where pink dragon fruit had taken over every aspect of life - appearing in your home, as part of your wardrobe, in your perfume and most importantly in your smoothies.
The marketing mix included an in-store take over, PR activations in centres across Australia, extensive digital communication including EDMs, social media, and national out-of-home advertising. The campaign was successful with 150K+ units sold in 6 weeks.
Mango Level Up
Exploring a new visual approach for Boost Juice, and embracing the lo-fi aesthetic of 8-bit pixel art, this project involved executing a comprehensive marketing campaign delivering assets across print, digital and out-of-home channels for three limited edition mango smoothies.
Exceeding the benchmark, we achieved a total of 140K+ units sold over a 5-week period and 3 million impressions across Spotify, YouTube and out-of-home advertising platforms.
