Truffle
At Betty's Burgers, we set out to redefine the beach experience year-round capturing the brand’s essence of coastal living with the Truffle Deluxe range. Shot on the rugged south coast of Victoria, this campaign brought a taste of luxury to winter. The Truffle Deluxe successfully drove traffic to restaurants through the winter months making up 4.6% of national sales, exceeding our benchmark of 3.1%. Launch events, strategic influencer partnerships reaching 3.3M+ followers, digital advertising, combined with high value app offers lead to one of the most successful Betty’s Burgers product campaigns to date.
Bestie Resort
The Betty’s Bestie Beach Resort, the biggest activation and guest experience for Betty’s Burgers to date. As Creative Director I led the transformation of the Netanya Noosa Resort into Betty’s Burgers’ very own beachfront resort bringing the Betty’s signature summer feel to life in a whole new way. Our mission was clear: to elevate the Betty's Burgers experience to new heights by offering 6 lucky guests the ultimate beach escape. The campaign sparked wide engagement across social media, drawing in thousands of entries and elevating our brand as the go-to for fun, sun, and unforgettable dining experiences.
Lobster
Against the iconic backdrop of the Sydney Harbour Bridge and Opera House, Betty’s Burgers celebrated the return of the Lobster Burger with an exclusive sunset dinner party kicking off a season filled with indulgence and unforgettable dining experiences.
The campaign drove $464K+ in sales, representing 3.8% of national sales during the campaign period. The Lobster Roll itself captivated diners, achieving $417K+ in revenue from over 24,000 units sold. Through elevated experiences and targeted digital reach, this limited-time offer boosted national sales by 4.62% making it one of Betty’s standout seasonal campaigns.
